As you can imagine, the bars in Pattaya get through a lot of ice during the course of the day and most of them buy it in rather than trying to freeze enough for themselves. The guy in the blue picture is making a delivery of ice.
Elsewhere during the day things are usually quite slow until late afternoon. You'll see lots of people having a quiet drink with friends and just resting up a bit, many people sleep in late after a big night out and these guys tend to be just waking up at this time of day. The older Thai ladies will be serving in the bars at this time of day and the soi is peaceful. There are several bars where you can buy food at bargain prices, the Sailor bar is my preference (located just behind and to the left of the camera position. Another option a little further up the soi and on the left is a German owned bar called the 'Wondercat bar', the food there is also good... their onion soup is delicious!
Even though it is quiet at this time of day, you still get lots of street hawkers trying to sell you all sorts of stuff and there's one guy in the picture that is quite successful at it. I didn't notice him when I took the photo but the guy to the far right wearing the yellow shirt and white bandana is a regular on Soi 8 Pattaya and nearby sois; his sales technique is a bit more refined than the younger guys you see out and around. He tends to walk up to you slowly and sit himself beside you; he'll make out he is hot and thirsty and ask you to buy him a bottle of water. You'll naturally feel a little compassion here and lots of tourists agree to get him a drink. At that point he's got you! Next thing you know you'll be looking over his goods (leather belts and wallets), and he is in no rush to make a quick sale!